What is the mission statement for Ford?

What is the mission statement for Ford?

The Spirit of Henry Ford Lives On Today Ford refers to its mission statement as its vision, which is powerful in its simplicity: “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.”

What is the mission and vision of Ford company?

To help build a better world, where every person is free to move and pursue their dreams. We believe in the power of creating a world with fewer obstacles and limits, where people have the freedom to build a better life and pursue their dreams.

What is Ford’s strategy?

Ford’s primary intensive growth strategy is market penetration. This intensive strategy entails selling more products to current customers to grow the business. Ford applies this intensive growth strategy by increasing the number of its dealerships and increasing sales volume.

Was the One Ford strategy successful?

The so-called “One Ford” strategy enacted by former Ford Motor Company CEO Alan Mulally, which saw the automaker embracing greater commonality between products sold in disparate markets across the globe, has proven one of the most successful, enduring automotive strategies in recent memory.

Did the One Ford strategy work?

One of the most important keys behind the success of the One Ford strategy was the consolidation of production, which enabled economies of scale within the company. Since 2007, Ford had managed to whittle down 27 different product platforms around the world into just nine, with the target being eight.

What is Ford’s social responsibility?

Ford’s commitment to ethics is evident in programs aimed at monitoring human rights and safe working conditions, sourcing conflict-free minerals, to programs such as the Partnership for a Cleaner Environment, which is aimed at encouraging sustainability through Ford’s supply chain.