What is an example of solution selling?

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For example, a drugstore owner could sell a hand cream to prospects by talking about how smooth the cream makes their hands feel. If prospects are having difficulty with chapped and dry skin, then this solution directly solves the specific problem they are having.

What are solution selling methodologies?

Solution selling is a sales methodology where a salesperson holistically considers a prospect’s needs, so they can recommend specific products or services that will best accommodate their individual problems and concerns. Solution selling is one of the best ways salespeople can sell with empathy.

How do you write a sales methodology?

How to Improve Your Sales Process

Analyze your current sales process.
Outline the buyer’s journey for your target persona.
Define the prospect action that moves them to the next stage.
Define exit criteria for each step of the sales process.
Measure your sales process results.

How do you offer a solution to a customer?

7 Steps to Fixing Customer Service Issues

Listen to the customer and show genuine empathy.
Assess the situation.
Ask for the customer’s needs and preferences.
Offer a solution and give options whenever possible.
Deliver the solution.
Follow up with the customer.
Address the issue within the company.

How do you market a solution?

Below are 5 key points that may help you better align your messaging and book more meetings.

Consider the Customer’s Pain Points. Understanding your prospects’ business pain is key.
When Selling the Solution, Engage, Then Inform.
Focus on Selling the Solution, not Products.
Highlight Your Differences.
Sell the True Value.

What are two common selling methods?

Which sales methods should I use?

SPIN selling. SPIN selling is about asking the right questions.
SNAP selling. Before modern buyers make a purchase decision, they’re overloaded with information urging them to buy solution X or Y.
Challenger Sale.
Sandler Sale method.
Consultative or solution selling.

How do you offer a solution?

Here are seven-steps for an effective problem-solving process.

Identify the issues. Be clear about what the problem is.
Understand everyone’s interests.
List the possible solutions (options)
Evaluate the options.
Select an option or options.
Document the agreement(s).
Agree on contingencies, monitoring, and evaluation.

What is the meaning of solution based selling?

Solution selling definition Solution selling emerged as a sales methodology coined in the late 1970s by Michael Bosworth. By solving a problem, a rep finds a customer a “solution”. Solution-based selling tends to be a practical approach for sales teams to take.

Is a solution selling model right for You?

The solution selling model creates urgency throughout a long sales cycle because the focus is on solving a problem, not the product, he said. “It also builds a relationship that, if you treat it right, can last a long time,” Wendahl said. RJ Stephens, AirDeck.

Is your sales methodology too simple for Your Solution?

Too many people choose a sales methodology based on what sounds new, convincing, or flashy. That’s the wrong way to go about it. Choose a sales methodology that is too simple for your solution, and you lose deals when your customer expects a little more help through their shopping process.

What do buyers want in a solution selling strategy?

“People want to be heard, they want to tell people about their problems, and sellers need to be good listeners and ask the right questions to get to what’s emotionally valuable to them. And that’s solution selling.” Subscribe to Built In to get tech articles + jobs in your inbox. How Do You Create an Authentic Buyer Journey?